Darius, read this ref. below. Maybe it was yours. Top flight advice. Best advice I have read, bar none. Except yours, of course.

What is Engaging Content and How to Create It (neilpatel.com) or:

https://neilpatel.com/blog/create-engaging-content/#:~:text=What%20is%20Engaging%20Content%20and%20How%20to%20Create,and%20passions%20...%206%20Create%20action-oriented%20content%20