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Needs, Wants, and the Quiet Power of Restraint: An Essay Inspired by Rachel Cusk

3 min readJul 10, 2025

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The benefits of pursuing needs, not wants, and the appeal of suffering

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Photo by Hanxiao Xu on Unsplash

There’s a rewarding clarity that comes about when you begin to distinguish what you need from what you want.

In Rachel Cusk’s world (especially her book Kudos), this distinction becomes both practical and appealing.

The need is simple. Want is infinite. To live by need is to walk a narrow path that paradoxically leads you to a vast internal space. To live by want is to wander endlessly, weighed down, always unsatisfied.

Contentment Over Frustration

If you satisfy your needs, you gain something rare: contentment. And more than that, you gain forgetfulness of the body. As a result, you are less vulnerable to temptation or distraction.

When your needs are met, your body stops shouting, stops craving attention, and you can do more. You are free to turn toward “mind stuff,” to ideas, to meaning, to presence.

Trying to satisfy your desires often leads to frustration and a constant sense of lacking.

Cusk offers a countercultural insight: if you consume only half of what you think you’ve earned, you gain power. Not deprivation, but power.

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Mark Sanford, Ph.D.
Mark Sanford, Ph.D.

Written by Mark Sanford, Ph.D.

Ph.D. sociology. I help those working on personal development to attain self-respect and self-affirmation.https://medium.com/@sanfmark/membership